How to Repost on Instagram? Step Guide

Instagram is a powerful social media application that helps boost your brand’s reach and drive potential customers. However, it can sometimes be expensive and time-consuming to post content consistently if you want long-term engagement. That is why reposting content is essential in Instagram marketing.

Since Instagram is among the largest social media networks, brands that incorporate the platform in their marketing strategy have been reaching huge audiences. As said earlier, posting content regularly can take effort, time, and resources that might not fit your budget.

That is why reposting content is essential because it will help save time, cultivate community, build trust, get new ideas, and diversify content. To repost your or others’ content to your Instagram easily, use the free Instagram downloader to download the content you want to repost. And then repost the downloaded content without any hindrance.

For now, let’s learn how to repost on Instagram.

Step 1. Select a Post, Video, or Reel You Want to Repost

Initially, navigate to the content that you want to reshare with your audiences. You can do this by:

  • Searching for niche-related hashtags and reposting popular content by other influencers or brands.
  • Searching for the branded hashtags that show you UGC made by your followers and customers.
  • Watching the content you have been tagged and reposting one that aligns with your brand.
  • Discovering brands that you look up to the most and repost their posts that align with your brand.

Keep in mind that you can repost only posts from brands and users who use public Instagram accounts. You may also repost others’ Stories if you have been tagged in them.

Step 2. Tap the Share Icon on the Reel or Post

  • On videos or photos, the share icon will be situated right next to the comment and like icons.
  • On Reels, the share icon will be situated among the Comment and the 3 dots icon.

Step 3. Tap Add Post to Your Story from the Pop-Up

  • A menu will appear with some options. If you are reposting content, you will have different options. They are: you can reply to it, include it in your Story, and send the post through DMs to anyone you’ve messaged recently.
  • The same options will appear if you try to repost a Reel.
  • Tap the Add Post to your Story option or Add Reel to your Story option.

Step 4. Click to Hide and Show the Content’s Caption

  • In the following step, you need to see your Story’s draft.
  • You will have the option of either hiding or showing the caption. Just click the content to toggle between the two options.

Step 5. Include Stickers, Text, Hashtags, and Other Factors

To gain more engagement and make the repost align with your brand, spice up your Instagram Story with text and other factors. You can also include a call-to-action or a link.

Step 6. To Post, Tap ‘Your Story’

It is now time to complete your repost. Below the post, tap the Your Story button. This will be shared without any additional action automatically.

You’ll also have the option ‘Close Friends’. You can use it in case you want to share it with only a few people. If you tap the right-side arrow, you will see additional choices to share the content through direct messages or with your close friends.

Step 7. Include the Reposted Content in Highlights

The Instagram platform does not let you share Stories to your feed directly, and you can include it in one of your Stories Highlights. Therefore, it will stay permanently on your account.

With Instagram Stories, the same steps can be used for reposting an in-feed post. If you are about to repost content, then check whether it is subject to copyright. If it is licensed, then it is essential to request for reposting. Get access to resharing their content and credit them.

Benefits of Reposting Instagram Content

  1. Using UGCs

Using UGCs is a massive additional feature when it comes to resharing Instagram posts. Content is not easy to produce, specifically, if you are looking for specific content. By using already existing posts, you can save your time creating new ones.

  1. Cultivating Community

Speaking of fostering a steady follower base, it is important to learn to repost. Your audiences are following you because they find your content high-quality and entertaining. You might post a meme, share your business’s BTS, or give tutorials. Your posts’ engagement will lead to cultivating a sense of community.

Instagram is not for everyone. The latest changes in the algorithm are not what you might be looking for. So, this step-by-step guide on How to Delete a Business Instagram Account is for you.

To Conclude

Hopefully, you have come to learn how to repost on Instagram. Make use of the above steps wisely in order to gain more engagement for your reposted content. Reposting content has become an essential part of Instagram’s marketing strategy, and that also brings in more traffic and conversions. So, why miss the opportunity? Start reposting!



  1. Why is reposting content important on Instagram?

Reposting content on Instagram is essential for several reasons. It helps save time, build community, foster trust, generate new ideas, and diversify your content. Additionally, it can be a cost-effective way to maintain consistent engagement without the need for creating new content constantly.

2. How can I find content to repost on Instagram?

You can find content to repost by searching for niche-related hashtags, exploring branded hashtags related to your brand, checking content you’ve been tagged in, and discovering posts from brands or influencers you admire. Keep in mind that you can only repost content from public Instagram accounts.

3. Can I repost Instagram Stories?

Yes, you can repost Instagram Stories if you have been tagged in them. Simply tap the share icon on the Story and choose the “Add to Your Story” option. Unfortunately, Instagram does not allow direct sharing of Stories to your feed, but you can include them in your Stories Highlights.

4. What are the steps to repost on Instagram?

  • Select the post, video, or Reel you want to repost.
  • Tap the share icon on the post or Reel.
  • Choose the “Add Post to Your Story” option from the pop-up menu.
  • Click to hide or show the content’s caption in your Story’s draft.
  • Enhance your repost with stickers, text, hashtags, and other elements.
  • Tap “Your Story” to post the content to your Story.

5. Can I include reposted content in Highlights?

Yes, you can include reposted content in your Stories Highlights. Since Instagram doesn’t allow direct sharing of Stories to your feed, adding them to Highlights ensures they stay permanently on your account.

6. What are the benefits of reposting Instagram content?

Reposting content allows you to leverage user-generated content (UGC), saving time and effort in content creation. It also helps in cultivating a sense of community, as your followers appreciate content that aligns with your brand. Reposting is a valuable strategy for increasing engagement, traffic, and conversions on the platform.

7. Is it important to check for copyright before reposting content?

Yes, it is crucial to check for copyright before reposting content, especially if it is subject to licensing. Always request permission to repost content that is not user-generated, and be sure to give proper credit to the original creator.

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