Use Hashtags in Instagram Marketing

Hashtags in Instagram Marketing

If you consider social media a food chain, Instagram would be top on the list. However, Instagram is widely known for its stunning photo and video-sharing features. Knowing this, many brands and businesses use Instagram to promote their products.  Every passionate Instagram user understands that hashtags are the real deal on Instagram. Also, hashtags can make or break your Instagram exposure. If you are an Instagram marketer, you can use suitable hashtags to get your brand in front of many eyes. By leveraging ProHashtag, you can get your desired hashtag to post on Instagram effectively. Are you wondering how to use hashtags in your Instagram marketing strategy? No worries, this article is here to help you!

Why Hashtags Are Crucial in Instagram?

Hashtags are generally words or phrases that are preceded with the ‘#’ symbol. If hashtags are not that important, nobody would bother them. Regardless of everything, hashtags can actually bring your Instagram content into the spotlight.  

Incorporating hashtags in your marketing tactics can help you strengthen your online presence on Instagram. For instance, using correct hashtags can enhance your exposure and find more new followers. 

Hashtags on Instagram can add brand-new persona to your profile. Beyond branding and reach, you can also use hashtags to uplift more engagement. In that case, using a free instagram hashtag generator would be much more effective. With that, you can generate your preferred hashtags on Instagram. 

8 Powerful Ways to Use Hashtags in Instagram Marketing

Now that you know the fundamentals of hashtags on Instagram, let us jump into the vital segment of this article. Here are the eight powerful ways to use hashtags in Instagram marketing.  

#1 List Out Topic Related to Your Brand

First, make a list of several topics that are relevant to your brand or business. Ensure what brand products or services you are offering and what type of content will attract your target audience. Once you have gathered information, use the instagram hashtag generator to get the engaging hashtags immediately.  

#2 Look at Your Competitors’ Hashtags

Take a glimpse at your competitor’s Instagram profile and note what hashtags they are using. Make sure you are researching the competitor who is related to your niche and not others. After confirming, start using the same hashtags to increase your fame and exposure on Instagram. Ultimately, this will result in generating more leads. 

#3 Employ Hashtags Tools

There are numerous hashtag-generating tools surfing online; you can take advantage of them to gain more reach. Try to use the instagram hashtag generator tool to generate your favourite hashtags instantly. In addition to that, you can get detailed analytics of your target hashtag’s performance effortlessly. 

#4 Leverage Trending Hashtags

Trends and hashtags are like bread and butter. They will perfectly combine to provide a satisfactory result. Sometimes, hashtags will be the most significant trend on Instagram. Go to the Explore page and manually start typing hashtags. By doing that, you can find the trending hashtags and incorporate them into your Instagram post. 

#5 Avoid Banned Hashtags

Hashtags are always incredible. However, to promote your brand, you must avoid using banned hashtags on Instagram. If a certain hashtag doesn’t come along the Instagram rules, it will be reported. And even if you mistakenly use those hashtags, your post will also be reported and lead your account to flag or shadowban. So, it is better to avoid banned hashtags on Instagram. 

#6 Add Hashtags in Your First Comment

It is one of the best Instagram that many users don’t know. Adding hashtags in your post’s first comment will reach an audience quickly. Also, including hashtags in your comment section will make your post look less bulky and more attractive. It will also let the Instagram users focus more on your post and caption. 

#7 Never Use Repetitive Hashtags

Did you notice that many brands have similar hashtags in all their posts? Well, according to the app’s community guidelines, using repetitive hashtags is wrong. Using similar or repetitive hashtags in all your posts will get your account banned or scammed. Instead, use the best instagram hashtag generator to obtain hashtags relevant to your niche. 

#8 Create Your Own Hashtags

Have you ever thought to create a custom hashtag for your business? If so, then why don’t you give it a try and make your own business hashtag? At first, it might be challenging to make hashtags on your own, but you can do it. For instance, if you are promoting your small business, you can make hashtags like #smallbusiness, #smallbusinesscheck, and #entrpreuer to reach more audiences. 


  1. What are hashtags on Instagram? Hashtags on Instagram are keywords or phrases preceded by the “#” symbol. They are used to categorize and discover content on the platform. When users search for or click on a hashtag, they can see all the posts that have used that specific hashtag.
  2. Why are hashtags important in Instagram marketing? Hashtags are important because they increase the discoverability of your content. They help your posts reach a larger audience, attract more engagement, and increase your brand’s visibility on Instagram.
  3. How many hashtags should I use in an Instagram post? Instagram allows you to use up to 30 hashtags in a single post. However, the ideal number may vary, but it’s generally recommended to use a mix of broad and niche-specific hashtags, typically around 10-15 per post.
  4. Should I create my own unique hashtags? Yes, creating your own branded hashtags can be a powerful strategy. They help with brand recognition, user engagement, and creating a community around your brand. However, you should also use popular and relevant industry or niche-specific hashtags alongside your unique ones.
  5. How do I research and choose the right hashtags for my content? Researching the right hashtags involves identifying those that are relevant to your content, have a substantial following, and are not overly competitive. You can use Instagram’s search function, explore related hashtags, or use third-party tools to find appropriate hashtags.
  6. Should I use popular or niche-specific hashtags? A combination of both is usually the best approach. Popular hashtags can expose your content to a broader audience, while niche-specific hashtags connect you with a more targeted and engaged audience.
  7. How can I track the performance of my hashtags? Instagram Insights provides data on the performance of your hashtags. You can see how many impressions and interactions your posts receive from specific hashtags. This data can help you refine your hashtag strategy over time.
  8. Can I reuse the same hashtags in multiple posts? Yes, you can reuse hashtags in different posts. However, it’s a good practice to vary your hashtag selection to avoid appearing spams. Create a list of relevant hashtags and mix and match them based on your content. Remember that hashtag strategies may evolve over time, so it’s essential to stay updated with Instagram’s algorithm changes and audience preferences to make the most of your Instagram marketing efforts.

Final Thoughts

Instagram marketing is one of the effective ways to reach your target audience. Along with that, using hashtags more strategically and thoughtfully you can easily attain that. These eight powerful tips will help you to take your business to great heights. So, what are you still waiting for? Make use of these tips and incorporate them into your Instagram marketing strategy.

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